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3 Ways to Manage Your Reputation Using Social Media

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Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of […]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]

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While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let’s say three 5Ks and an anemic […]

5 Telltale Signs You Are Treating Social Media Marketing as an Afterthought

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Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are […]

Which Social Media Platform is Right for Me?

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We know that not all social media platforms are created equal – at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take […]

The Power of a Whisper: How to Get the Attention You Want on Social Media

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Imagine walking up to a giant building.  In front of you is a set of enormous double doors.  You reach for the massive handles and pull the doors open.  Inside is an immense room, so vast you can’t see to any other end.  And this space is completely packed with people.  You squeeze yourself in […]

How to Take a Selfie

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In the social media world we are faced with new trends and fads on a daily basis.  Unless you’ve been living under a rock for the past year, you’ve undoubtably heard of – and been bombarded with – the #selfie…  a photo someone has taken of him- or herself – typically on a smartphone. If […]

Fifty Shades of Twitter: How to Make Your Social Media Sizzling Hot

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When I finished the first Fifty Shades book, I had to immediately purchase and download the sequel.  Instantly.  I couldn’t go to sleep.  It was absolutely urgent that I read what happened next. Have you ever felt that way about a book, a TV show, a movie sequel?  How would you like your audience to […]

Outsourcing Social Media? Here’s the Biggest Concern:

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It’s time to delegate more. You know it. That means that you need to let go and allow someone else handle your social media marketing.  It’ll save you hours each week and grant you the energy and time to focus on what you do best and really grow your business. But for solo-preneurs, and even […]

How to Write Irresistible Posts that Make Your Prospects Swoon

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swoon (swn) intr. verb swooned, swoon·ing, swoons  To be overwhelmed by ecstatic joy Your goal: To attract potential clients, ignite conversations about your brand, skyrocket your visibility, and build a strong reputation as an expert. Social media is the perfect way to reach all of these objectives. But for most business owners and CEOs (and […]

30 Facebook Timeline Contest Ideas That Drive Likes and Comments

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On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses are […]