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How to write compelling headlines that get clicks and engagement

Highway Signpost "Customer Engagement"

Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, […]

Hashtags: The Who, What, When, Where, Why, and How (Part I)

How to use hashtags

There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions.  If you still have any questions after reading, please leave them in the comments.  I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the […]

3 Ways to Manage Your Reputation Using Social Media


Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of […]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]


While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let’s say three 5Ks and an anemic […]

5 Telltale Signs You Are Treating Social Media Marketing as an Afterthought


Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are […]

Which Social Media Platform is Right for Me?


We know that not all social media platforms are created equal – at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take […]

The Power of a Whisper: How to Get the Attention You Want on Social Media


Imagine walking up to a giant building.  In front of you is a set of enormous double doors.  You reach for the massive handles and pull the doors open.  Inside is an immense room, so vast you can’t see to any other end.  And this space is completely packed with people.  You squeeze yourself in […]

How to Take a Selfie


In the social media world we are faced with new trends and fads on a daily basis.  Unless you’ve been living under a rock for the past year, you’ve undoubtably heard of – and been bombarded with – the #selfie…  a photo someone has taken of him- or herself – typically on a smartphone. If […]

Fifty Shades of Twitter: How to Make Your Social Media Sizzling Hot

50 Shades of Twitter

When I finished the first Fifty Shades book, I had to immediately purchase and download the sequel.  Instantly.  I couldn’t go to sleep.  It was absolutely urgent that I read what happened next. Have you ever felt that way about a book, a TV show, a movie sequel?  How would you like your audience to […]

Outsourcing Social Media? Here’s the Biggest Concern:

Time to outsource

It’s time to delegate more. You know it. That means that you need to let go and allow someone else handle your social media marketing.  It’ll save you hours each week and grant you the energy and time to focus on what you do best and really grow your business. But for solo-preneurs, and even […]