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Equality Goes Viral: Social Justice on Social Media

equality goes viralHave you recently been “seeing red” on Facebook? Does it seem like suddenly all of your friends have pictures of two little pink lines? Well, worry not, it’s no bug or hacker- it’s just the latest social media & social justice movement gone viral. In this case, the profile pictures express solidarity with the Human Rights Campaign in the wake of the Supreme Court voting on the future of same-sex marriage. On Tuesday, an estimated 2.7 million users changed their profile photos to some iteration of this logo, spreading the word about their cause.

Facebook Data Science researcher Eytan Bakshy stated: “For a long time, when people stood up for a cause and weren’t all physically standing shoulder to shoulder, the size of their impact wasn’t immediately apparent. But today, we can see the spread of an idea online in greater detail than ever before. That’s data well worth finding.”

Will this have any effect on the decisions of the Supreme Court justices? It may be too soon to tell. But this viral campaign definitely goes to show that, with social media platforms like Facebook and Twitter, it is now easier than ever to show support for causes that you feel strongly about.

Do you have a campaign, cause, or mission you’d like to share with the world – and go viral?  Apply for CHANGE THE WORLD: The Search for the Next Global Thought Leader, and let Ghost Tweeting spread your message in a big way!

Spring Ahead with Social Media!

All right, you’re tired. You miss the extra hour of sleep that you lost this weekend. You curse Ben Franklin as your alarm rings at 7:00am – it feels like 6!  (Ben proposed Daylight Savings time first, you know).  We understand.  Here at GhostTweeting, we’re feeling it too.

social media spring cleaningBut there’s always a silver lining. The sun is shining later in the day. There’s time to go outside – to garden, to play with kids or pets, or just to read in the shade. Flowers are blooming, birds are chirping, you don’t have to wear three layers of outerwear every time you leave the house… life is good.

Yes, warmer weather is here, and that means that it’s time for a good old-fashioned spring cleaning. But not of your cluttered closet or drafty attic – of your social media. So wake up, shake away those winter blues, and get ready for a new season.

Social Media Spring Cleaning

  • Update your bio

A bio is something that we usually churn out in a few seconds when we first begin to use a social media platform – and then never really think about again. Take a few minutes to rewrite your bio if it’s out of date. Make certain to include your business branding and the message that you’re trying to convey.  Be clear and concise – neatness is key!

  • Lose the clutter

Is your homepage full of irrelevant tweeters? Companies that you followed months ago to get a coupon? Bot accounts? One great way to clean up is to unfollow any of these.  Make room for the people who you want to engage with and whose message you are interested in.

  • Schedule time for social media

Allot a certain amount of time every day – say, one hour at 3pm – to schedule and deal with all of your social media business. Some platforms like Tumblr allow you to schedule – or queue – all of your posts in advance. For others, like Twitter and Facebook, there is software available to help with that – for example, HootSuite and TweetDeck.

  • Dust off your old platforms

How long has it been since you shared on one of your preferred networks? If you’re a Twitter addict but haven’t posted on Facebook in weeks, then it’s time to spruce up your Facebook page, or vice versa.  Being consistent across all of your social media platforms shows that you are reliable and worthy of trust.

  • Connect with new people that you’ve met over the past year

How many new contacts have you made since your last spring cleaning? Probably more than you think. Find all of the business cards that you’ve collected over the year and do a social media search. Log into LinkedIn and add connections by syncing your email. You never know what great opportunities might come from good networking.

And remember – April showers bring May flowers! Hard work today will pay off down the road.

3 Fast Ways to Improve Your Social Media Profiles

When a prospect first lands on your social media page, what does it say about you?  If your profile isn’t professional, updated, and complete, you will lose the chance to build a relationship.

Here are 3 things you can do right now to improve your profiles on Twitter, Facebook, and LinkedIn:

Improve your social media profiles

  1. Have ONE Title
    Don’t list yourself as a Jack or Jill of All Trades.  Consumers want specialists – not generalists!  What is your claim to fame?  What makes you a GURU?  I know – you fear that you will be limiting your potential by eliminating all the other ways you can help people.  But trust me – when you powerfully proclaim your specific expertise, you will get a lot more attention.
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  3. Use a Professional Photo
    You can’t expect people to take you seriously if you don’t have a professional headshot.  If you are in business, you need a good photo.  I recently spoke with a recruiter who said that she immediately turns people down if they have a bad photo on LinkedIn (it shows that they don’t care enough about how they present themselves to the world, so they aren’t a good fit for important positions).  Your clients – subconsciously or not – feel the same way.
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  5. Be consistent
    Leverage your visibility by being consistent on all social platforms.  When someone lands on your Facebook page, you want them to be able to recognize you from having seen you on LinkedIn or Twitter.  Use the same headshot and a similar description.

It’s often the simplest things that can make or break your social media effectiveness.  Don’t ignore the basics – or your potential customers will ignore you.

Social Media: In the News

Here’s what’s new in Social Media this week:

Twitter Cutbacks

Social Media in the newsSo you think it’s hard to fit your thoughts into 140 characters? How about 117? Twitter has recently revamped its t.co link wrapper, which will extend the length of wrapped links from 20 to 22 characters – meaning that your commentary on the link will have to be shortened.

Now for what you’re really wondering – how will this change affect your Twitter presence? Probably not very much. Two characters may seem like a lot, but after all it’s only for Tweets that include links. Plus, this is only for those who use Twitter’s t.co shortener. Other link shortening sites like Bit.ly.com seem, at least for now, unaffected.

The Future of Social Media

By now you have probably seen the instantaneously-viral video for the new Google Glass.  Now, you may think that this is science fiction – it certainly seems that way.  Glasses that take pictures and video, with tiny eye-screens that display anything from Google searches to map directions?  That’s definitely something out of Star Trek.

While it may seem far-fetched, there are many ways that the Google Glass could potentially put the “social” back in social media. The Glass is shown to have a built-in function that allows users to video-chat with groups of friends who will be able to see what the user himself is seeing.  It also has a built-in translation feature, meaning that you could potentially have a conversation face-to-face, in real time, with someone who speaks a different language.  Will this change the way that humans interact? Is it making us more or less of a cyborg? Tell us what you think in the comments below.

P.S. If you have $1,500 handy and just can’t wait for these gadgets to go on the market, Google is now accepting applications for Beta Testers, or, as they call them, “Glass Explorers.”

Social Media Week

You may not have known this, but social media has its very own week. Since its inception in 2009, Social Media Week has grown to become a bi-annual conference with events taking place worldwide. With conferences on topics ranging from the importance of social media in charity work to “How to be funny in 140 characters or less,” there’s definitely something for everyone.

Check and see if there’s an event taking place in a city near you, or follow on Twitter or Facebook for up-to-the-minute coverage and great social media information!

 

 

Random Acts of Social Media Kindness

Random Acts of Social Media KindnessDid you celebrate Random Acts of Kindness Week last week?  Unfortunately, we confess, we forgot to blog about it until today. Luckily, however, being kind doesn’t have an expiration date.  Here are some random acts of kindness that you can do any day of the year.

How to perform Random Acts of Kindness on Social Media:

  1. Send messages to your favorite bloggers, tweeters or followers. Tell them how much you appreciate their blogs, or how their witty tweets brighten your day.
  2. Reach out to someone on social media that you haven’t talked to in awhile. It’s good to reconnect.
  3. Donate to an online charity, or go to one of the dozens of websites that lets you donate with just a click. Google “donation with a click” to find some. Every little bit helps.
  4. Promote a great blogger or tweeter to your followers. Or promote a few!
  5. Facebook now allows you to send gifts to friends. Send a surprise to one of your best pals!

For more ideas, on social media and off, take a look at the Random Acts of Kindness site:
www.randomactsofkindness.org/rak-week

 

 

What’s Hot in Social Media

New platforms, apps, and networking sites come out about every second, and you gotta keep up, right? While it isn’t possible to adopt every new strategy, it’s good to be in the know about current trends and news. Here is what is new and hot right now:

  • What's hot in Social MediaVINE
    Last week, Twitter introduced Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. And it certainly follows the current trend of appealing to more senses on the web.
  • FACEBOOK GIFT CARDS
    Facebook Inc. just added Facebook-branded gift cards to the products that you can buy your friends. Choose a merchant (right now, your choices are Jamba Juice, Olive Garden, Sephora, and Target), pick an amount, pay, and the card is sent out to your friend – assuming they’ve provided Facebook with their mailing address.
  • SOCIAL MEDIA ON THE MOVE
    More and more people are upgrading to 4G mobile data contracts, which means faster web surfing on the move.  Social networks are now being accessed everywhere.  “Checking in” – on Facebook, Google+, Foursquare – will become mainstream in 2013.  Smart brands – if they aren’t already – will introduce mobile offers ($2 off a sandwich if you check in our restaurant on Thursday between 2 and 4 PM).

Will you use these trends to build awareness of your brand?  Get involved, experiment, and keep up-to-date with what’s hot in social media.

 

5 Ways to Celebrate National Pancake Day on Social Media

Pancakes, crepes, griddle cakes, Frixuelos, or short stacks. Whatever they’re called, they are certainly delicious!

Yes, today is National Pancake Day, a celebration launched in 2006 by International House of Pancakes.

Ihop Pancake DaySince the event’s inception, IHOP has raised more than $10 million to support charities.  Today, you can enjoy a free short stack of Buttermilk pancakes at IHOP.  In return for the free pancakes, you will be asked to consider leaving a donation for Children’s Miracle Network Hospitals© or other designated local charities.

While enjoying a short stack on this fine holiday, relax and savor your fluffy masterpieces.  Soft  buttery texture?  Spongy goodness?  Drenched in syrup?  (What’s not to love?)  Our hairy ancestors may agree: Pancakes are said to have been one of the first foods enjoyed by our caveman friends.

Right here in 2013, there are many ways to enjoy these succulent griddle cake, and, of course, tell all your friends about it.

This is where social media steps in.  The current uprising of human beings unable to enjoy, well, anything without posting, tweeting, or pinning, is undeniable.

So lets go full throttle and raise awareness about our love of PANCAKES!

Here are a few fun ways to celebrate #NationalPancakeDay on Social Media:

  • Use the hashtag
    #NationalPancakeDay is trending on Twitter.  Join the fun and meet new people!
  • Instagram
    Take a vintage photo of yourself enjoying your free pancakes, and tell your followers which charity you are donating to.
  • Vine it!
    Record a video for Twitter.  6 seconds (the amount of time allowed on Twitter’s new video platform Vine) is the perfect length of time to show yourself taking a big bite of your delicious short stack. Open wide!
  • Pin it
    Pin a photo of a delicious-looking pancake stack and link it to your favorite recipe.

Okay, gotta run! I’ve gotta get to IHOP before my next meeting!

 

 

Does Social Media Make Us Bitter and Jealous?

Study: Envy on FacebookAfter seeing my daughter safely get onto the school bus, I shut the front door quickly.  A check of the weather app showed it was 16 degrees (but “it feels like 4″).  I shivered and put on a heavy sweatshirt, then got to work.

As I checked in online, I understood why a new study found that friends’ updates on Facebook “produce a basis for social comparison and envy on an unprecedented scale.”

Facebook JealousyDamn my old high school friend and her new boyfriend “Having the best time ever in sunny Jamaica!”

Who do my parents think they are bragging about their “lovely warm stroll around the golf course” in Florida?

And did you see Gina’s new ring? Her perfect husband bought it for her after their son made the dean’s list. Again.

Okay, Gina’s perfect family has nothing to do with me wanting to warm my frigid bones in a sunny location, but that type of post has been shown to lead to feelings of jealousy – when we see our Facebook friends succeeding or doing things we wish we were doing.

So what can we do?

Personally, I like to use my envy in a productive manner.

Use your desire as inspiration!  If you feel a pang of jealousy looking at something someone else has, realize that it simply means you want more in your life.  Get clear on exactly what you want, and take the steps towards making it a reality for yourself.

Then post pictures of it and make everyone else jealous.

How Did They Get 1 Million Facebook Likes?

…in SEVEN HOURS!

I love fun viral success stories.  But instead of just reading about them (and feeling jealous), I like to see what I can learn – so I can replicate the process for myself and my clients.  Here is a great story about 2 kids who got 1 million Facebook *likes* in SEVEN hours (and what we can learn from it):

When Ryan Cordell of Mansfield, MA promised his kids a puppy if they could get one million Facebook likes, he thought they would never get there.

He was not only proven wrong, but it took less time than anyone could imagine.

With Mom Evie’s help, the oldest daughters,  Cadence, 12, and Emerson, 9, started a Facebook page called: Twogirlsandapuppy, and they uploaded this image:

two girls and a puppy

By midnight of that day, they had more than 1 million likes.  This past weekend, the Boston-area family adopted a rescue-puppy from the North Shore Animal League.  They named her Millie (for “million” votes).

So, what can we learn from this story?

  • Cuteness always gets attention.
  • We love to help kids on a mission.
  • Simple, clear calls-to-action get the most response.
  • Never underestimate the power of Social Media!

What other tips and strategies can you learn from this story?

Sensually Appealing Social Media Trends for 2013

The Biggest Social Media Trends 2013It’s a New Year. With a new year come new goals, new ideas, and new trends.  So what is on the horizon in terms of social media?  Yes, Twitter and Facebook will remain in the forefront – sharing millions of thoughts, ideas, and opinions (sometimes in 140 characters or less).  But let’s take a moment to open our eyes to the visual and our ears to the aural, and let’s see what we find…

Here are 3 trends that will be hot (or hotter) in 2013 – and they certainly appeal to our senses:

  1. Pinterest – It doesn’t get much more visual than this.  Even if you are not in a visual business, Pinterest allows potential fans to get to know you visually.  Pin graphics and photos that show off your style, your brand, your personality.  Tell your story in pictures.  Then connect your Pinterest account with your other networks (Facebook and Twitter) so fans can find and follow you.
  2. Podcasts – If Pinterest is candy for the eye, then a podcast is candy for the ear.  Do you have information you want to share?  Podcasts may be the perfect way to get your brilliance out to the world.  Are you a motivational speaker?  Then your voice is your business.  Why limit yourself to the written word?  Create podcasts.  Your listeners can download and enjoy them through their computer – or even in the car or on their morning jog.  A podcast can open up a whole new world of marketing for you.
  3. Videos – Combine visual AND audio.  2013 is being dubbed “The Year of the Video.”  Video is the fastest-growing digital content category.  Research states that 90% of the online population will regularly watch online video by 2017.  Jump in now!  Commit to learning more about video creation, video production, and video marketing, and you will see a return on your investment.

Open your eyes and ears, and let these social trends of 2013 sweep you in.  If you add these marketing techniques to your consistent Twitter and Facebook presence, you’ll see a huge increase in visibility and your message will be spread in a bigger way.