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Great Sources for Twitter Content You Can Use Right Now


-+*Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something – anything to share […]

How to Get *Me* to Follow You Back on Social Media


-+*Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* – as these guidelines will apply to most people. As individual social media […]

Why Am I Losing Twitter Followers?

Ghost Tweeting social media assessment

-+*If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You’ve worked hard to build your following. Don’t let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people […]

Making Tweets Easier to Find Through Search Engines


-+*Exciting news for entrepreneurs who use Twitter for marketing.  According to a Bloomberg report, Twitter has reached a deal to show tweets in Google search results.  Early this year, tweets will start to be visible in Google’s search results as soon as they’re posted. What does this Google – Twitter Deal mean for me? Strategic […]

Everything You Need To Know About Hashtags (Part II)

how to use hashtags

-+*This is Part II in a series that answers all your questions about #hashtags: how to use hashtags, where to put them, where to find them, when to use them, what they are…  Read Part I: Hashtags: The Who, What, When, Where, Why, and How There is so much confusion about #hashtags, so I am answering […]

Hashtags: The Who, What, When, Where, Why, and How (Part I)

How to use hashtags

-+*There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions.  If you still have any questions after reading, please leave them in the comments.  I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the […]

Power Twitter Content: Words & Phrases That Engage Followers

Power Engagement Words

-+*We all want more social media engagement.  Retweets, comments, and favorites mean that your name and message are being spread to more people, and that leads to increased visibility and brand recognition. So how do we strengthen our Twitter engagement?  The good news is that it is acceptable (encouraged, actually!) to post often on Twitter, […]

3 Ways to Manage Your Reputation Using Social Media


-+*Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of […]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]


-+*While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let’s say three 5Ks and an anemic […]

5 Telltale Signs You Are Treating Social Media Marketing as an Afterthought


-+*Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are […]