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Hashtags: The Who, What, When, Where, Why, and How (Part I)

How to use hashtags

There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions.  If you still have any questions after reading, please leave them in the comments.  I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the […]

Power Twitter Content: Words & Phrases That Engage Followers

Power Engagement Words

We all want more social media engagement.  Retweets, comments, and favorites mean that your name and message are being spread to more people, and that leads to increased visibility and brand recognition. So how do we strengthen our Twitter engagement?  The good news is that it is acceptable (encouraged, actually!) to post often on Twitter, […]

3 Ways to Manage Your Reputation Using Social Media

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Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of […]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]

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While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let’s say three 5Ks and an anemic […]

5 Telltale Signs You Are Treating Social Media Marketing as an Afterthought

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Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are […]

Using Twitter to Market Your Business

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Perhaps you’ve dabbled in Twitter on a personal level, sharing selfies from family functions or opinions about the latest blockbuster, and find yourself wondering, What’s the big deal? It’s great for staying in touch with friends, but… How can Twitter possibly help my BUSINESS? Funny you should ask. Because Twitter works for business in virtually […]

3 Ways to Grow a Targeted Twitter Following

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When getting a social media marketing campaign off the ground, you might think that the obvious goal is to deliver your message to as large an audience as possible. Some may even go so far as to employ (or consider) pay services that promise to deliver vast numbers of Twitter followers to your social media […]

Which Social Media Platform is Right for Me?

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We know that not all social media platforms are created equal – at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take […]

How to Get Media Attention on Twitter

Back in the old days, getting the word out about a recent accomplishment or upcoming event used to mean crafting a press release, stuffing envelopes, and mailing the information to media organizations in the hope that someone—anyone—might find it among the mountains of competing content. Things aren’t much better with email, thanks to automated spamming, […]

The Power of a Whisper: How to Get the Attention You Want on Social Media

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Imagine walking up to a giant building.  In front of you is a set of enormous double doors.  You reach for the massive handles and pull the doors open.  Inside is an immense room, so vast you can’t see to any other end.  And this space is completely packed with people.  You squeeze yourself in […]