“I don’t get how this works. Why would people care about what I ate for lunch?”
Well, if what you eat is the subject of all your social media posts, you’re right. No one will want to follow you or engage with you. You will not attract a community of your target audience, and the people you do attract will not feel loyal to you or want to invest in your services.
You are using social media to attract ideal clients, build a targeted community, and increase your expert status. So you want to post accordingly. However – that does not mean you post on one business subject all day every day.
So what types of subjects or topics should you be posting?
I want to make it easy for you. So I’m going to give you a formula.
The proven GhostTweeting formula for social media posting:
- 50% of your posts should be around your main area of expertise
- 20% of your posts should be about supportive areas of your expertise (related, aligned topics that support your subject of brilliance)
- 30% “Character Development” – let your audience get to know you
When you post valuable information on your area of expertise, your audience learns to trust you. Your “guru” status grows every day.
Posting topics related to your specific expertise shows that you are well rounded. This increases engagement. You community begins to see you as a trusted resource.
And why – when you are looking to build business – do you post about yourself, your family, your hobbies, etc.? Because of human nature. We all love those warm connections – when we feel we aren’t alone.
“Oh, you have an obsession with scrapbooking? Me too. Where do you get your stamps?”
“I let my dog sleep in the bed with me, too. People say I’m crazy just like you!”
“I know how you feel! I’m on my third cup of coffee, also.”
These posts are not about business, and they aren’t intended to get business. They are all about connection and engagement. Your best clients are the ones who start out feeling like you get them. Do you get that?
So now that you have a formula to follow, what exactly are you going to post? For specific ideas, take a look here.
Now go connect, engage, and inspire!